Build Customer Loyalty

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.”  ~ Warren Buffett

Today I met with a client who I sold an apartment building to 20 years ago. He called me to get advice on perhaps selling or refurbishing and continuing to rent it out. We agreed that he will keep it and I will take over the property management to reduce his stress. He trusts my advice.

Yesterday, a client who is only 26 years old called and wanted to know if I had time to talk. I just sold him a home 4 months ago. He was excited to tell me about the new sofa that he just purchased and to let me know that he has not had any issues with the home and that he will be proposing to his girlfriend in December. He called because he knows that I genuinely care about his future.

I have owned my company for 28 years. I receive most of my current business from actual past clients and their referrals. You see, I love what I do. I treat each client like I would treat a family member. I do not equate each transaction with a money amount. If you own a business or have a job that requires repeat business and depends on the referrals of customers, I suggest that you do the same.

Add value to doing business with you. The word will spread that you are the “go to person” in your industry. Work with integrity so that trust always exists. Be loyal to your client so that they will be loyal to you. Stay on top of your game. Take classes. Attend workshops and study trends. Build confidence in yourself so that others will have confidence in you.

Last, but not least, remind your clients that you exist. Give them a call just to say hello. Send handwritten notes, Christmas cards, etc. Host a client appreciation event and invite every single one of them!

The Boss Lady